Depending on how many things are being built (Apps for different platforms, website, etc.) and how complex they are, you could be looking at a few months of burning through your funds just to get to a point you can pitch publishers for content. When a startup is building their software, there’s no revenue, there’s nothing to sell yet. Especially if the publishers haven’t interacted with you before. Publishers want to see how their comics are going to be displayed and have some confidence that readers will have a good experience. You probably aren’t going to get very far meeting with publishers if you don’t have the software to show them. And if you want to have people reading in a web browser, expect publishers to put a microscope on how you’re protecting the content. Is DRM holding back sales, the way it did for music? Absolutely! But when you’re a startup, the first thing is just to lay hands on some viable content and publisher meetings will end quickly if you don’t have DRM. Why? Because most of the top selling comics out there are owned by a corporation that demands it as an anti-piracy measure. If you want to sell comics from top 10 publishers, you WILL need DRM.

Are you just selling the comics or are you going to have a Netflix/Marvel Unlimited style subscription for some or all of them?.

What is the UIX and sorting for both the catalog and the user’s library? (We will pause here for Comixology users to let loose a blue streak at the Kindle library UIX.

Will there be web-based reading or just an app?.

Are we supporting reading on smart phones and if so, in what format?.

Some the things a startup will have to figure out:

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